• 70% of our readers do not subscribe to national parenting publications
• 53% of our readers do not subscribe to local newspapers
• 98% of our readers are the primary shopper for themselves, their children,

  their spouse and the household

Do You Know?

CHILDREN:
21% under 2 years old
41% 2-4 years old
44% 5-9 years old
21% 10-12 years old

Demographics

PARENTS:
89% Female, 11% Male
75% are between the ages of 25-45
86% are college or post-graduate educated
43% are employed full time, 15% are employed part time,
10% work from home
42% have an HHI of $70k+, 21% have an HHI of $100k+

Educated. High HHI. 100% Families.

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